What does it really take to take your brand global? We discussed the various challenges and obstacles that can hold entrepreneurs back from achieving their goals.
According to a survey by McKinsey, 60% of companies believe that international expansion is crucial for their growth strategy (McKinsey, 2020). However, taking a brand global requires more than just a desire to expand. It demands a deep-seated drive, a willingness to put in the effort, and a commitment to making it happen.
So, what’s holding you back from taking your brand global? Is it fear, doubts, or something else? Fear of the unknown, fear of failure, and fear of change are common obstacles that can hold entrepreneurs back . However, it’s essential to recognize that fear is a natural part of the growth process.
To overcome fear and doubt, it’s crucial to adopt a growth mindset. This means being open to learning, embracing challenges, and persisting in the face of obstacles (Mindset, 2015). By adopting a growth mindset, entrepreneurs can develop the resilience and adaptability needed to succeed in a rapidly changing global market.
So, what’s it going to be? Are you going to let your fears and doubts hold you back, or are you going to push forward and make your brand a global success? Here are some actionable steps you can take:
1. Conduct market research: Understand your target audience, their needs, and preferences.
2. Develop a global strategy: Define your goals, objectives, and tactics for expanding into new markets.
3. Build a strong online presence: Create a website, social media accounts, and content that resonates with your target audience.
4. Network and collaborate: Connect with other entrepreneurs, attend conferences, and explore partnership opportunities.
By taking these steps, you can overcome the obstacles that hold you back and achieve your goals of taking your brand global.
featured image by Omar Elsharawy
