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Empowering Businesses Through Tech
Explore the latest insights and trends in digital transformation. Discover how our innovative solutions drive success in the tech-driven world.
Meta’s vision for 2025
As I sipped my coffee and savored the sweetness of my breakfast treat today, I stumbled upon an exciting update on…
The Netflix Effect: What Entrepreneurs Can Learn from Their Massive Success
I still remember the day my little niece, Nneoma, spent her entire Christmas break binge-watching her favorite shows on Netflix. She…
Building a strong brand identity for your Business
Four years ago, I had a conversation that changed my perspective on branding. I met an entrepreneur who had built a…
Agriculture: A Goldmine Waiting to be Tapped
Back in the days of my National Youth Service Corps (NYSC) program in the northern part of Nigeria, I recall a…
The TikTok Wake-Up Call: Building a Strong Offline Business
I recently spoke with a friend in the US who owns a small business that relies exclusively on TikTok for marketing…
You Are the Problem, Not Your Customers: A Wake-Up Call to Entrepreneurs!
I once had a conversation with a friend who is an entrepreneur. She was frustrated because her business wasn’t attracting customers,…
Pricing Strategies That Drive Sales and Growth in Nigeria
I recall launching my first product, a batch of freshly baked cupcakes, at a local market in Lagos. I priced them…
Be Intentional About the Business You Create
I recall the early days of my startup. Passion, determination, and a clear vision drove me. However, I soon realized that…
A powerful technique for giving feedback that is both effective and respectful
Providing constructive feedback to employees, colleagues, or even partners is crucial for growth and improvement. However, delivering criticism can be challenging,…
