By Uloma Eze
Every era has its icons—the women who set the tone, spark the trends, and define what it means to be effortlessly cool. But in 2025, the ‘It Girl’ is more than just a pretty face or a designer bag; she’s a force, a movement, a brand of her own. She’s confident, stylish, intelligent, and unapologetically herself. Want to step into your era? Here’s how to embody the ultimate ‘It Girl’ energy this year.
1. Personal Style: Effortless, Yet Intentional
2025’s ‘It Girl’ doesn’t chase trends—she sets them. This year is all about curated personal style with a mix of vintage luxury and modern minimalism. Think structured blazers over mini dresses, oversized sunglasses, and statement accessories that feel like they were made for you. Invest in timeless pieces, embrace quality over quantity, and don’t be afraid to experiment with bold colors or unique silhouettes. The key? Confidence in whatever you wear.
2. Digital Presence: Aesthetic, But Authentic
In the age of curated social media feeds, the ‘It Girl’ knows how to master digital storytelling. She’s not just posting selfies; she’s creating an experience. Think moody photo dumps, candid moments, and an aesthetic that tells a story without trying too hard. Whether it’s TikTok vlogs, aesthetic Pinterest boards, or IG carousels that capture her life, she’s intentional about her online presence while keeping it effortlessly cool.
3. Wellness: Glow From the Inside Out
Being an ‘It Girl’ isn’t just about looking good—it’s about feeling good. Prioritize self-care routines that go beyond skincare. Think Pilates, journaling, meditative morning walks, and a diet that nourishes your body without obsessing over trends. Mental wellness is just as important, so affirmations, setting boundaries, and choosing peace over chaos are major keys to maintaining that ‘main character energy.’
4. Signature Scent: Leave a Lasting Impression
If 2025’s ‘It Girl’ had a calling card, it would be her scent. Whether it’s a warm vanilla oud, a soft floral musk, or a clean, powdery finish, she knows the power of a signature perfume. Find your scent, make it yours, and let it announce your presence before you even say a word.
5. Financial Glow-Up: Soft Life, Smart Money
Gone are the days when being an ‘It Girl’ meant just looking good. In 2025, financial independence is the ultimate flex. Whether it’s investing in stocks, launching a business, or securing brand deals, this era’s It Girl knows how to turn her passions into profit. Think passive income, smart spending, and making money moves that ensure long-term security.
6. The Art of Conversation: Mysterious, Yet Engaging
An ‘It Girl’ knows that charm isn’t just about looks—it’s about presence. She knows how to hold a conversation, keeps people intrigued, and isn’t afraid to own a room. Be well-read, stay updated on culture, and master the art of speaking with confidence while keeping an air of mystery.
7. Romanticizing Life: Every Day is a Movie
The ‘It Girl’ makes even the smallest moments feel cinematic. She drinks her matcha in the morning sun, takes herself on solo dates, and finds joy in the little things. She doesn’t wait for the right moment—she creates it.
Final Thoughts
The ‘It Girl’ of 2025 is powerful, self-aware, and always evolving. She isn’t defined by a trend or a look—she’s defined by her aura. So, step into your power, curate your vibe, and make the world your runway.
featured image by Muhammad-Taha Ibrahim
