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Business, Management, Trends

The TikTok Wake-Up Call: Building a Strong Offline Business

I recently spoke with a friend in the US who owns a small business that relies exclusively on TikTok for marketing and sales. Yes, you read that right – her entire business presence is only on TikTok. No website, no email marketing, no offline presence… just TikTok. With the recent ban on TikTok in the …

Trends

Is Piggy Vest Worth is ? A Nigerian’s Perspective

Do you know that having a solid savings plan can be the difference between achieving your financial goals and struggling to make ends meet? As an entrepreneur, I’ve learned this lesson the hard way. I used to think that saving money was impossible, especially with the numerous expenses that come with running a business. But …

Business, GenZ, Management, Trends

Have a Strong Online Presence to Boost Your Business in Nigeria

Having a strong online presence is also essential for any business operating in the digital age. This includes having a professional website, engaging social media profiles, and a solid reputation management strategy. By building a strong online presence, Nigerian entrepreneurs can increase their visibility, build trust with their customers, and drive sales. Customer experience is …

Business, GenZ, Tech, Trends

Business But Also, Christmas in Nigeria

I still remember the Christmas celebrations of my childhood in Lagos. The streets were adorned with colorful lights, the smell of jollof rice and suya filled the air, and the sound of Afrobeats music blasted from every corner. It was a time of joy, love, and celebration with family and friends. As I grew older, …

Business, GenZ, Trends

THE 3-STEP FORMULA TO THRIVE IN 2025 as a Young Graduate

I still remember the day I met Tolani, a bright and ambitious young professional from Lagos. She had just graduated from university and was eager to start her career, but she was struggling to find a job that paid well and offered her the freedom and flexibility she desired. As we sat down to talk, …