Showing 17 Result(s)
Business, Management, Plans

The Netflix Effect: What Entrepreneurs Can Learn from Their Massive Success

I still remember the day my little niece, Nneoma, spent her entire Christmas break binge-watching her favorite shows on Netflix. She was so glued to the screen that her parents had to limit her screen time. Fast forward to Wednesday, January 22nd 2025, when Netflix announced that it had gained a whopping 18.9 million new …

Business, Management, Plans

Building a strong brand identity for your Business

Four years ago, I had a conversation that changed my perspective on branding. I met an entrepreneur who had built a business empire, and I was curious to know his secret. He smiled and said, “My brand is not just a logo or a tagline; it’s an experience that connects with people on a deeper …

Business, Plans

Agriculture: A Goldmine Waiting to be Tapped

Back in the days of my National Youth Service Corps (NYSC) program in the northern part of Nigeria, I recall a conversation with a fellow corps member from the eastern part of Nigeria, Chika. She shared her dreams of venturing into agriculture, despite being far from her hometown. Her determination was inspiring, and I admired …

Business, Management, Plans

You Are the Problem, Not Your Customers: A Wake-Up Call to Entrepreneurs!

I once had a conversation with a friend who is an entrepreneur. She was frustrated because her business wasn’t attracting customers, despite being located in a busy area of Lagos surrounded by offices and businesses. “This place is not good for business,” she complained. I sat her down and asked her to rethink her approach. …

Business, Management, Plans

Pricing Strategies That Drive Sales and Growth in Nigeria

I recall launching my first product, a batch of freshly baked cupcakes, at a local market in Lagos. I priced them at ₦50 each, thinking I was offering a great deal. However, I soon realized that I had made a costly mistake. I had underestimated the value of my product and priced it too low. …

Business, Management, Plans

Be Intentional About the Business You Create

I recall the early days of my startup. Passion, determination, and a clear vision drove me. However, I soon realized that having a great idea was just the beginning. To succeed, I needed to design, build, and lead my business with intention and purpose. Ben Horowitz, co-founder of Andreessen Horowitz, writes in “The Hard Thing …

Management, Plans

A powerful technique for giving feedback that is both effective and respectful

Providing constructive feedback to employees, colleagues, or even partners is crucial for growth and improvement. However, delivering criticism can be challenging, and if not done correctly, can lead to defensiveness and hurt feelings. This is where the Sandwich Method comes in – a powerful technique for giving feedback that is both effective and respectful. In …

Management, Plans

Are You Tired of Living Pay check to Paycheck in Nigeria ?

As a young Nigerian entrepreneur, you’re probably tired of living paycheck to paycheck. You want financial freedom, but don’t know where to start. I’ve been in your shoes. Growing up, my grandmother’s wisdom stuck with me: “Owo ni koko, koko ni owo” – “Money is the foundation, the foundation is money.” She sold vegetables at …

Business, Management, Plans

Starting a successful Business in 2025: A 3 Step Guide

Build a Strong Online Presence As I reflected on my experience with The Cozy Cup coffee stand, I realized that its strong online presence played a significant role in its success. After discovering The Cozy Cup, I decided to explore its online presence. I found that the owner had created a visually appealing website, engaging …