I’ve navigated the ever-changing landscape of social media marketing. One question has always sparked curiosity: should I post prices on social media? This dilemma ignited a heated discussion among fellow creators. Some swore by transparency, while others believed hiding prices was key to success. Reflecting on my experiences, I realized there’s no straightforward answer. Let …
In my neighborhood, there’s this young woman, Ada, who makes and sells zobo—the popular hibiscus drink that’s both sweet and refreshing. She’s been hustling hard, selling her zobo to passersby, but despite the fact that her product is top-notch, things have been moving slowly. Ada dreams of turning her small zobo business into something bigger, …
Five years ago, my neighbor Tunde was like some individuals—working hard every day but not seeing the results he desired. He lived a few houses away from me in Mushin, Lagos, and ran a small kiosk on our street. He sold everything from recharge cards to biscuits and sachet water. Every morning, you’d hear him …
Having a strong online presence is also essential for any business operating in the digital age. This includes having a professional website, engaging social media profiles, and a solid reputation management strategy. By building a strong online presence, Nigerian entrepreneurs can increase their visibility, build trust with their customers, and drive sales. Customer experience is …
Build a Strong Online Presence As I reflected on my experience with The Cozy Cup coffee stand, I realized that its strong online presence played a significant role in its success. After discovering The Cozy Cup, I decided to explore its online presence. I found that the owner had created a visually appealing website, engaging …
Develop a Solid Business Plan I recall a conversation I had with a friend who had just started a new business. She was excited about her product and had already gained some traction in the market. However, when I asked her about her business plan, she replied, “I don’t really have one. I’m just winging …
Are you ready to turn your entrepreneurial dreams into reality? With the ever-changing business landscape, it’s more important than ever to have a solid foundation for your startup. Whether you’re a seasoned entrepreneur or just starting out, this guide will provide you with the essential steps to launch and grow a successful business in 2025. …
In the bustling city of Kano, Nigeria, there lived a young entrepreneur named Aisha. She was known for her delicious tuwo shinkafa, a traditional Hausa dish made from mashed rice. Aisha’s passion for cooking led her to start a small food business, catering to local events and parties. Initially, Aisha’s energy and enthusiasm drove her …
The Tony Elumelu Foundation (TEF), Africa’s foremost advocate for entrepreneurship, has officially opened applications for its 2025 Entrepreneurship Programmes! This is an incredible opportunity for aspiring and existing entrepreneurs across Africa to access world-class training, expert mentoring, and non-refundable seed capital to bring their business ideas to life or scale existing ventures. Programmes Open for …
Share a Shocking Fact I still remember the day I stumbled upon a surprising statistic that changed my perspective on the fashion industry. I was attending a sustainable fashion workshop in Lagos, and one of the speakers mentioned that the average Nigerian generates about 20 kilograms of textile waste per year. I was shocked! How …