Last weekend, I walked into a shopping mall, ready to window-shop my way through the day. The usual sleek, toned mannequins stood at storefronts, modeling the latest trends—until I turned a corner and stopped in my tracks. There they were—two mannequins with protruding bellies, proudly donning casual outfits. I had to take a second look. …
As I scrolled through my laptop, a news alert caught my attention – “Dollar Crashes Against Naira”. After conducting some research, I discovered that the Central Bank of Nigeria’s launch of the FX code has sent shockwaves through the foreign exchange market, causing the dollar to crash sharply against the naira. But what exactly is …
Imagine waking up every morning with a sense of purpose and financial freedom. You have the means to pursue your passions, support your loved ones, and make a meaningful impact on your community. This is the reality of building wealth—a journey that requires discipline, patience, and a clear understanding of what wealth truly means. For …
I still remember the conversation I had with a young beautiful lady at one of the events I attended in Ikeja, Lagos. I asked her, “What do you understand by being financially independent as a lady?” Guess her response? You’ll be surprised. She told me, “Getting married to a rich man.” Yes, that was her …
You’re likely familiar with the challenges of reaching and engaging your target audience. With numerous marketing channels vying for attention, it’s overwhelming to determine where to focus your efforts. “Email is the most effective way to universally connect with your audience, build trust, and drive long-term results.” – Ann Handley” So, what makes email marketing …
I recall a loyal customer, Mrs. Thompson, who frequently bought bread from a local bakery. When her daughter got married, she ordered a custom wedding cake from the same bakery. The owner, Emma, created a stunning cake that exceeded Mrs. Thompson’s expectations. As a result, Mrs. Thompson referred Emma’s bakery to her friends and family, …
What does it really take to take your brand global? We discussed the various challenges and obstacles that can hold entrepreneurs back from achieving their goals. According to a survey by McKinsey, 60% of companies believe that international expansion is crucial for their growth strategy (McKinsey, 2020). However, taking a brand global requires more than …
I recall a conversation I had with a friend who, despite earning a decent salary of 500,000 naira in 2017, was struggling to make ends meet. I asked him what he did with his salary, and he told me that he spent it all on expenses, liabilities, and indulgences. I then asked him, “If your …
The café was warm and inviting, the air rich with the scent of freshly brewed coffee. Naomi and I sat by the window, watching the soft drizzle outside as we wrapped our hands around our steaming cups. It had been a while since we caught up, and as always, our conversations drifted into the world …
Imagine you’re at the market, and you see two sellers offering the same quality of tomatoes. One seller is charging N500, while the other is charging N50. Which one would you buy from? That’s basically what’s happening in the world of technology right now. A new Chinese company called DeepSeek has created a powerful artificial …