What does it really take to take your brand global? We discussed the various challenges and obstacles that can hold entrepreneurs back from achieving their goals. According to a survey by McKinsey, 60% of companies believe that international expansion is crucial for their growth strategy (McKinsey, 2020). However, taking a brand global requires more than …
Imagine you’re at the market, and you see two sellers offering the same quality of tomatoes. One seller is charging N500, while the other is charging N50. Which one would you buy from? That’s basically what’s happening in the world of technology right now. A new Chinese company called DeepSeek has created a powerful artificial …
I was at the bank today, waiting for my turn. As I observed the scene unfolding before me, I witnessed a customer becoming increasingly agitated with a banker. The customer was trying to deposit a check, but the banker was politely explaining that the customer had filled out the wrong form. Despite the banker’s patience …
As I sipped my coffee and savored the sweetness of my breakfast treat today, I stumbled upon an exciting update on my Twitter feed. Mark Zuckerberg, Meta’s CEO, had shared his vision for the company’s AI advancements in 2025. “This will be a defining year for AI. In 2025, I expect Meta AI will be …
I still remember the day my little niece, Nneoma, spent her entire Christmas break binge-watching her favorite shows on Netflix. She was so glued to the screen that her parents had to limit her screen time. Fast forward to Wednesday, January 22nd 2025, when Netflix announced that it had gained a whopping 18.9 million new …
Four years ago, I had a conversation that changed my perspective on branding. I met an entrepreneur who had built a business empire, and I was curious to know his secret. He smiled and said, “My brand is not just a logo or a tagline; it’s an experience that connects with people on a deeper …
Back in the days of my National Youth Service Corps (NYSC) program in the northern part of Nigeria, I recall a conversation with a fellow corps member from the eastern part of Nigeria, Chika. She shared her dreams of venturing into agriculture, despite being far from her hometown. Her determination was inspiring, and I admired …
I recently spoke with a friend in the US who owns a small business that relies exclusively on TikTok for marketing and sales. Yes, you read that right – her entire business presence is only on TikTok. No website, no email marketing, no offline presence… just TikTok. With the recent ban on TikTok in the …
I once had a conversation with a friend who is an entrepreneur. She was frustrated because her business wasn’t attracting customers, despite being located in a busy area of Lagos surrounded by offices and businesses. “This place is not good for business,” she complained. I sat her down and asked her to rethink her approach. …
I recall launching my first product, a batch of freshly baked cupcakes, at a local market in Lagos. I priced them at ₦50 each, thinking I was offering a great deal. However, I soon realized that I had made a costly mistake. I had underestimated the value of my product and priced it too low. …