Showing 49 Result(s)
Business, Management

When Marketing Meets Realism

Last weekend, I walked into a shopping mall, ready to window-shop my way through the day. The usual sleek, toned mannequins stood at storefronts, modeling the latest trends—until I turned a corner and stopped in my tracks. There they were—two mannequins with protruding bellies, proudly donning casual outfits. I had to take a second look. …

Business

The Hard Truth About Success No One Tells You

I used to think success mindset was about luck or talent until I started reading books that changed my perspective. One of the first books that shook me was Atomic Habits by James Clear. It made me realize that personal development isn’t about big, dramatic changes—it’s about small, consistent actions. I also devoured The 10X …

Business, Style

Dangote Refinery Slashes Petrol Prices: A Win for Nigerians?

I remember standing at a fuel station a few months ago, watching as a driver ahead of me sighed deeply before handing over cash to the attendant. The price of petrol had just risen again, and the frustration was clear on his face. He glanced at me and shook his head, muttering, “How are we …

Business, Management, Trends

Dollar Crashes Against Naira

As I scrolled through my laptop, a news alert caught my attention – “Dollar Crashes Against Naira”. After conducting some research, I discovered that the Central Bank of Nigeria’s launch of the FX code has sent shockwaves through the foreign exchange market, causing the dollar to crash sharply against the naira. But what exactly is …

Business, Management, Plans, Trends

Build Wealth, Not Riches: A Blueprint for Africans

Imagine waking up every morning with a sense of purpose and financial freedom. You have the means to pursue your passions, support your loved ones, and make a meaningful impact on your community. This is the reality of building wealth—a journey that requires discipline, patience, and a clear understanding of what wealth truly means. For …

Business, Management

As a Nigerian, You are Missing Out If You Are Not Using Email Marketing To Grow Your Business

You’re likely familiar with the challenges of reaching and engaging your target audience. With numerous marketing channels vying for attention, it’s overwhelming to determine where to focus your efforts. “Email is the most effective way to universally connect with your audience, build trust, and drive long-term results.” – Ann Handley” So, what makes email marketing …

Business, Management, Plans

How Referrals Can Expand Your Business in Nigeria

I recall a loyal customer, Mrs. Thompson, who frequently bought bread from a local bakery. When her daughter got married, she ordered a custom wedding cake from the same bakery. The owner, Emma, created a stunning cake that exceeded Mrs. Thompson’s expectations. As a result, Mrs. Thompson referred Emma’s bakery to her friends and family, …