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Business, Management

Craft Compelling Content to Showcase Your Brand Part 3

Share a Shocking Fact I still remember the day I stumbled upon a surprising statistic that changed my perspective on the fashion industry. I was attending a sustainable fashion workshop in Lagos, and one of the speakers mentioned that the average Nigerian generates about 20 kilograms of textile waste per year. I was shocked! How …

Business

Craft Compelling Content to Showcase Your Brand Part 2

Use Negative Hooks There’s an old saying in Abuja that “a good meal can bring people together.” But what if your cooking skills are lacking? How do you avoid serving a disaster? This is exactly what happened to Nneoma, a young food blogger who struggled to perfect her jollof rice recipe. Nneoma’s blog was gaining …

Business

Craft Compelling Content to Showcase Your Brand

In today’s fast-paced digital landscape, capturing attention and crafting engaging stories is crucial for success. With the constant bombardment of information, it’s easy for your message to get lost in the noise. But what if you could craft content that resonates with your audience, sparks meaningful conversations, and drives real results? During my secondary school …

Business

Turning Drama into Dollars: Entrepreneurial Lessons from Burna Boy, Cubana Chief Priest & The Kenyan Woman

The recent public spat between Burna Boy, Cubana Chief Priest, and a Kenyan woman claiming to be Cubana’s baby mama has sparked intense debate. Beneath the surface, this drama reveals valuable lessons for entrepreneurs navigating complex situations. The Kenyan woman’s strategic maneuvering has yielded significant attention, sympathy, and potential financial gains. Her actions demonstrate an …

Business, GenZ

The secret sauce to building a business that truly makes an impact in Nigeria 2025

Hey, Squad! Imagine walking through the bustling streets of Lagos, surrounded by vibrant energy and endless possibilities. That’s where Angela comes in – she’s the owner of “Angela’s Fresh Fruits,” a small but mighty business that’s been serving up the juiciest fruits in town. Angela’s story is one of passion, resilience, and a whole lot …

Business, GenZ, Trends

THE 3-STEP FORMULA TO THRIVE IN 2025 as a Young Graduate

I still remember the day I met Tolani, a bright and ambitious young professional from Lagos. She had just graduated from university and was eager to start her career, but she was struggling to find a job that paid well and offered her the freedom and flexibility she desired. As we sat down to talk, …