Use Negative Hooks
There’s an old saying in Abuja that “a good meal can bring people together.” But what if your cooking skills are lacking? How do you avoid serving a disaster? This is exactly what happened to Nneoma, a young food blogger who struggled to perfect her jollof rice recipe.
Nneoma’s blog was gaining traction, but her cooking mistakes were holding her back. That was until she decided to focus on what went wrong in the kitchen. She started creating content that highlighted common cooking mistakes, and how to avoid them.
For example, Nneoma created a post titled: “The Top 3 Mistakes Nigerians Make When Cooking Jollof Rice (And How to Fix Them)”. The post went viral, and soon, Nneoma’s blog was flooded with visitors who appreciated her honest advice. By using negative hooks, Nneoma was able to turn her cooking struggles into a success story.
As the renowned marketing expert, Neil Patel, once said: “The key to successful marketing is to find a hook that resonates with your audience.” Negative hooks are a powerful way to capture attention, create curiosity, and drive engagement. By highlighting common mistakes or misconceptions, you can establish yourself as an authority in your industry and attract customers who are eager for solutions.
Here are some examples of negative hooks:
– “The mistake entrepreneurs make when starting a business”
– “Why your social media strategy is failing (and how to fix it)”
– “The top 3 kitchen disasters to avoid in 2025.
Crafting Compelling Content to Showcase your Brand Part 1
Crafting Compelling Content to Showcase your Brand Part 3
Featured image by Dwayne Joe
