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Having a strong online presence is also essential for any business operating in the digital age. This includes having a professional website, engaging social media profiles, and a solid reputation management strategy. By building a strong online presence, Nigerian entrepreneurs can increase their visibility, build trust with their customers, and drive sales. Customer experience is …
I still remember when I first started my online business. I was low-key struggling to find the right talent to help me grow my brand. But then, I discovered the power of remote work. I started hiring freelancers from all over the world, and it was a total game-changer. Fast forward to today, and remote …
I still remember the days when sending money to my family in Nigeria was a hassle. I had to queue up at the bank, fill out endless forms, and wait for hours for the transaction to be processed. But all that changed with the advent of fintech in Nigeria. In 2016, I discovered Paystack, a …
I still remember the Christmas celebrations of my childhood in Lagos. The streets were adorned with colorful lights, the smell of jollof rice and suya filled the air, and the sound of Afrobeats music blasted from every corner. It was a time of joy, love, and celebration with family and friends. As I grew older, …
Build a Strong Online Presence As I reflected on my experience with The Cozy Cup coffee stand, I realized that its strong online presence played a significant role in its success. After discovering The Cozy Cup, I decided to explore its online presence. I found that the owner had created a visually appealing website, engaging …
Develop a Solid Business Plan I recall a conversation I had with a friend who had just started a new business. She was excited about her product and had already gained some traction in the market. However, when I asked her about her business plan, she replied, “I don’t really have one. I’m just winging …
Are you ready to turn your entrepreneurial dreams into reality? With the ever-changing business landscape, it’s more important than ever to have a solid foundation for your startup. Whether you’re a seasoned entrepreneur or just starting out, this guide will provide you with the essential steps to launch and grow a successful business in 2025. …
In the bustling city of Kano, Nigeria, there lived a young entrepreneur named Aisha. She was known for her delicious tuwo shinkafa, a traditional Hausa dish made from mashed rice. Aisha’s passion for cooking led her to start a small food business, catering to local events and parties. Initially, Aisha’s energy and enthusiasm drove her …
The Tony Elumelu Foundation (TEF), Africa’s foremost advocate for entrepreneurship, has officially opened applications for its 2025 Entrepreneurship Programmes! This is an incredible opportunity for aspiring and existing entrepreneurs across Africa to access world-class training, expert mentoring, and non-refundable seed capital to bring their business ideas to life or scale existing ventures. Programmes Open for …
Share a Shocking Fact I still remember the day I stumbled upon a surprising statistic that changed my perspective on the fashion industry. I was attending a sustainable fashion workshop in Lagos, and one of the speakers mentioned that the average Nigerian generates about 20 kilograms of textile waste per year. I was shocked! How …
