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I used to think success mindset was about luck or talent until I started reading books that changed my perspective. One of the first books that shook me was Atomic Habits by James Clear. It made me realize that personal development isn’t about big, dramatic changes—it’s about small, consistent actions. I also devoured The 10X …
I remember standing at a fuel station a few months ago, watching as a driver ahead of me sighed deeply before handing over cash to the attendant. The price of petrol had just risen again, and the frustration was clear on his face. He glanced at me and shook his head, muttering, “How are we …
As I scrolled through my laptop, a news alert caught my attention – “Dollar Crashes Against Naira”. After conducting some research, I discovered that the Central Bank of Nigeria’s launch of the FX code has sent shockwaves through the foreign exchange market, causing the dollar to crash sharply against the naira. But what exactly is …
Hey you! Yes, you—scrolling through this with your puff-puff in one hand and your phone in the other. Let’s talk about something real: being African. Not just being African, but owning it, celebrating it, and letting that pride shine. I get it. The world doesn’t always make it easy to be proud of where you’re …
Imagine waking up every morning with a sense of purpose and financial freedom. You have the means to pursue your passions, support your loved ones, and make a meaningful impact on your community. This is the reality of building wealth—a journey that requires discipline, patience, and a clear understanding of what wealth truly means. For …
I still remember the conversation I had with a young beautiful lady at one of the events I attended in Ikeja, Lagos. I asked her, “What do you understand by being financially independent as a lady?” Guess her response? You’ll be surprised. She told me, “Getting married to a rich man.” Yes, that was her …
You’re likely familiar with the challenges of reaching and engaging your target audience. With numerous marketing channels vying for attention, it’s overwhelming to determine where to focus your efforts. “Email is the most effective way to universally connect with your audience, build trust, and drive long-term results.” – Ann Handley” So, what makes email marketing …
I recall a loyal customer, Mrs. Thompson, who frequently bought bread from a local bakery. When her daughter got married, she ordered a custom wedding cake from the same bakery. The owner, Emma, created a stunning cake that exceeded Mrs. Thompson’s expectations. As a result, Mrs. Thompson referred Emma’s bakery to her friends and family, …
What does it really take to take your brand global? We discussed the various challenges and obstacles that can hold entrepreneurs back from achieving their goals. According to a survey by McKinsey, 60% of companies believe that international expansion is crucial for their growth strategy (McKinsey, 2020). However, taking a brand global requires more than …
I recall a conversation I had with a friend who, despite earning a decent salary of 500,000 naira in 2017, was struggling to make ends meet. I asked him what he did with his salary, and he told me that he spent it all on expenses, liabilities, and indulgences. I then asked him, “If your …
